Discover the Wonders of Plastic Card Printing: Benefits and Best Practices


Plastic card printing is an essential part of modern life. The versatile printed cards can be used for everything from consumer purchases and identifying individuals for entry into venues, to providing access to digital information and services. From loyalty cards to security cards, the use of plastic cards is growing, and plastic card printing technology has made it easy for organisations, businesses, and even individuals to print high-quality cards.

Modern plastic card printing technologies come with a range of features to make card printing easy, secure, and efficient. These features include:

  • Durable, waterproof, and tear-resistant cards
  • High-quality colour prints with a glossy finish
  • Phone-enabled contactless card printing
  • Retransfer printing for higher quality
  • Secure printing with an anti-counterfeiting hologram

Plastic card printing offers a range of benefits for organisations, businesses, and individuals alike. By creating plastic cards, businesses can:

  • Enhance brand image and loyalty
  • Improve customer experience
  • Eliminate or reduce the cost of printing paper cards
  • Provide reliable authentication and secure payments
  • Reduce waste

When considering the use of plastic cards, it's important to weigh the pros and cons. The benefits of plastic card printing include:

  • Durability and security
  • Reduced cost and waste
  • Improved customer experience
  • Security and authentication

The disadvantages of plastic card printing include:

  • Higher printing costs than paper cards
  • More complex and expensive printing process
  • Potential for counterfeit cards
  • Potential for security breaches

Plastic card printing technology has a wide range of applications. Here are four examples of businesses and organisations using plastic card printing technology successfully:

Airbnb is leveraging plastic card printing technology to improve the customer experience. The Airbnb Smart Check-In feature allows hosts to print a custom card for guests. This allows guests to bypass an in-person check-in and just swipe their card to gain access to the property.

The National Parks Pass is a great example of plastic card printing in action. The durable, waterproof cards can be printed for each park visitor and used to access special areas and receive discount prices.

Paper tickets are slowly being phased out as plastic card technology becomes more prevalent. The plastic cards are durable, waterproof, and hard to counterfeit, which makes them a perfect solution for ticketing.

Plastic card printing has revolutionised retail loyalty programs. Customers can easily carry a unique card to register for a loyalty program and receive loyalty points for purchases.

The most common types of materials used for plastic card printing are PVC, polyester, and Teslin.

Plastic cards can last for several years depending on the material and usage.

Plastic cards are very secure, as they are hard to counterfeit and easy to identify. Plastic cards can also be printed with an anti-counterfeiting hologram for added security.

When printing plastic cards, there are a few mistakes to avoid. These include:

  • Choosing the wrong card material
  • Failing to include an anti-counterfeiting hologram
  • Choosing a printer that can't handle high-volume printing
  • Not including a signature strip for m POS transactions

To ensure successful printing of plastic cards, these best practices should be followed:

  • Carefully choose the right card printing technology and printer
  • Test the printer before printing the cards
  • Ensure that the printing process follows all security protocols
  • Include an anti-counterfeiting hologram
  • Use durable materials such as PVC, polyester, or Teslin

Plastic card printing is a reliable and secure way to create custom cards for a variety of purposes, such as retail loyalty programs, ticketing systems, and security measures. By understanding the features, benefits, pros and cons, and best practices for plastic card printing, organisations, businesses, and individuals can ensure their printing needs are met efficiently and securely.