How Custom Business Cards Can Help You Stand Out

Custom Business Cards

Business cards are still one of the most effective and common ways to network and advertise for your business. They allow for contact information to be easily shared, making them an essential tool in business and customer interactions. Using custom business cards to make a creative and compelling statement about your business further boosts your professional presence, making them increasingly more popular. In this article, we'll explore the features, benefits, pros and cons, best practices, and general advice for custom business cards.

Printing business cards on plastic provides a unique set of benefits. Plastic cards allow you to present yourself as a professional and reliable source to a wide array of potential customers. Digital printing methods make it easier than ever to create multiple types of plastic cards at once, with a glossy or matte finish.

  • High Quality Plastic Finish
  • Ability to Package Multiple Cards Together
  • Brilliant and Vivid Colors
  • High Resolution Images
  • Wide Variety of Fonts and Design Options
  • Unique Shape and Size Options
  • Can Use QR Codes, NFC Chips, or Barcodes

  • Impressive Quality Professional Look
  • Durability to Last Longer
  • Makes a Lasting Impression on Clients
  • Adds a Level of Prestige and Status
  • Increases Brand Recognition and Visual Appeal
  • Stand Out Among Competitors

Just like any other option, printing custom plastic cards also has its advantages and disadvantages. Here's a quick overview of all the pros and cons you should be aware of when considering using plastic cards for your business.

Makes a Lasting Impression on ClientsCost is Much Higher than Paper Cards
Durability to Last LongerCan be Difficult to Store and Carry
High Quality Professional LookEasily Scratched or Bend
High Resolution Images and FontsColor Fades Over Time

To get a better idea of how custom business cards have been used in the past, let's look at a few case studies.

Example 1: Design Company

A design company created a set of custom plastic cards to give to prospective clients. The cards contained the company logo, color schemed to match their branding, and the contact information for two of their design specialists. The edges were beveled and the cards were designed to be aesthetically pleasing, making them stand out and set the company apart from their competitors. This strategy was incredibly successful at engaging potential customers and resulted in increased leads for the company.

Example 2: Restaurant

A restaurant owner wanted to make a bigger impression on his guests. He chose to create custom plastic cards that listed his restaurant's phone number and website, along with a unique QR code. He distributed these cards to guests at the end of their meal along with a coupon for a complimentary dessert. This strategy was incredibly successful in increasing return visits and boosting his restaurant's popularity.

Here are some common questions people have about using custom plastic cards.

Q: What is the best material for printing custom cards?

A: The most popular materials used for printing custom cards are plastic, PVC, and acrylic. All of these materials provide a high-quality finish and are durable enough to last a long time. You can also choose from a variety of colors and finishes to match your branding.

Q: How much does it cost to produce custom plastic cards?

A: The cost of producing custom plastic cards depends on the quantity you need. Generally, the greater the quantity, the lower the cost per card. High-quality printing materials and unique shapes and sizes can also influence the cost.

Creating custom plastic cards for your business is not without its own set of challenges. Here are some common mistakes to avoid when designing and printing your cards:

  • Avoid complex designs as they can be hard to read or interpret.
  • Make sure to include only necessary information on the cards.
  • Check the proof for spelling and grammatical errors.
  • Avoid using text which is too small or too large.
  • Test the cards for durability before ordering in bulk.

To ensure that your custom plastic cards are effective, there are some key best practices to keep in mind:

  • Use relevant and eye-catching colors for your design.
  • Make sure the content is concise and easy to read.
  • Include a call to action to encourage prospective customers.
  • Choose a unique shape or size to make your cards stand out.
  • Invest in quality materials to ensure long-term durability.
  • Always proofread the cards to make sure everything is correct.

Custom plastic cards can be a great way to make a lasting impression on customers and potential clients. When designed and printed correctly, they can add a level of prestige and professionalism to your business. Keep in mind the features, benefits, pros and cons, as well as the best practices outlined in this article, and you'll be on your way to creating high-quality custom plastic cards.