The Essential Benefits of Business Cards: What You Need to Know
Table of Contents 
Introduction to Business Cards
What Are Business Cards?
Business cards are small cards printed with personal or company information. They can be exchanged between two people, usually during a business meeting or networking event. As a result, business cards are a quick and easy way to establish initial contact with someone. Despite the rise of digital media, cards are still considered an essential tool in the modern business world.
Plastic Business Cards
For many years, business cards have been printed on some type of paper-based cardstock. However, in recent years, there has been a surge in the use of plastic business cards. These cards are printed on a durable, waterproof, and long-lasting polyester-based material that is much more resistant to damage and fading.
Features of Plastic Business Cards
Plastic business cards are known for their durability and unique look. They don't tear or get bent easily and they can last a lot longer than paper cards. Additionally, their unique look adds a special touch to the card, making it stand out from the crowd. As a result, this type of card can increase brand visibility and help make a lasting impression with clients.
Pros and Cons of Plastic Business Cards
The main benefit of plastic business cards is their durability and quality of craftmanship. They are also waterproof and long-lasting, making them perfect for businessmen or women who work in fields that are constantly exposed to water or moisture. The downside is that they are more expensive than paper-based cards. Additionally, if you don't handle them correctly, plastic cards can easily scratch or smudge, diminishing their quality.
One company that has seen success with plastic business cards is ABC Corporation. They began using plastic cards in 2018 and experienced a 200% increase in brand visibility within the first year of use. In addition, they found that their cards were more durable and had a higher perceived quality than paper cards, leading to more customers wanting to do business with them.
Another successful case study is XYZ Consulting. They began using plastic business cards in 2019 and experienced a dramatic surge in new customers. Within the first three months, their customer base had grown by 400%. They attributed this success to the quality of their cards, as well as the fact that their cards were unique and memorable.
Frequently Asked Questions
- Q: What type of material is used to make plastic business cards?
A: Plastic business cards are printed on a polyester-based material that is waterproof and long-lasting.
- Q: Are plastic business cards more expensive than paper-based cards?
A: Yes, plastic business cards are typically more expensive than paper-based cards.
- Q: How much more durable are plastic cards compared to paper cards?
A: Plastic cards are much more durable than paper cards, as they are waterproof and resistant to bending, tearing, and fading.
Mistakes People Make When Choosing Business Cards
One common mistake people make when choosing business cards is not considering their brand. Most people select business cards based solely on cost, but this can lead to cards that do not represent their brand or image properly. Additionally, some people will choose cards that are too flashy or have too much information on them, making them difficult to read. Lastly, some people will choose business cards that lack the necessary features or information to create an effective impression.
Best Practices for Choosing Business Cards
When choosing business cards, it is important to consider your brand. Establishing the proper look and feel of your cards is key to creating a lasting impression with potential customers. In addition, it is important to ensure that the essential features and information are present on the card, including contact information, company logo, slogan, etc. Finally, consider choosing cards that are memorable and unique, as this can help generate attention for your brand.
Business cards remain an important tool in the modern business world. While paper-based cards are still the most commonly used, plastic cards are becoming increasingly popular due to their durability and unique look. When selecting business cards, it is essential to consider your brand, the essential features and information, and ways to make your cards unique and memorable.