The Benefits of Printing on Plastic Cards

When it comes to marketing and generation of brand exposure, printing on plastic cards provides one of the most powerful and cost-effective methods of showcasing your product or service. With plastic cards, businesses can not only reach a wider audience with maximum impact but can also benefit from a variety of features that print materials have.

What Are the Benefits of Printing on Plastic Cards?

Durability

The most apparent benefit of plastic cards is their durability. Unlike paper business cards, plastic cards won't tear, smudge, or even fade away after a few uses. In addition, they are hard to duplicate, which makes them highly valuable and secure.

Cost-Effective

On the marketing front, plastic cards are incredibly cost-effective. According to research, plastic cards generally last about 4-7 times longer than a paper card which can equate to significant savings in the long run. Moreover, due to the highly impactful nature of plastic cards, businesses can expect to see a higher return from their initial investment.

Design Flexibility

Plastic cards offer users a great degree of design flexibility. Businesses can easily choose from a variety of print finishes, coatings, and inks. You can even add features such as magnetic strips, holograms, signature panels, barcodes, and more. In addition to this, plastic cards can feature full-color photos, full-bleeds, and textured backgrounds.

Case Studies

Plastek Corporation

Plastek Corporation, a printing and packaging company, was able to increase their customer base significantly by utilizing plastic card printing. They chose to print cards that featured full-color photos and graphics, making them attractive and eye-catching. In addition, they opted for the highest-quality inks and materials available, ensuring maximum longevity and durability. Thanks to their plastic cards, Plastek was able to increase customer loyalty and generate more brand awareness.

EverWear Clothing

EverWear Clothing also saw positive results from their plastic card printing. EverWear decided to print their cards with full-bleed photographs and their signature black and blue color scheme. They also opted for magnetic strip printing to allow customers to easily store their rewards points and redeem them at a later time. Thanks to this, EverWear was able to increase their customer loyalty significantly, leading to increased return customers.

FAQs

Are plastic cards expensive?

No. Plastic cards are actually quite cost-effective when compared to other print materials. In addition, their durability and security features make them a great option for businesses that want to maximize their marketing potential.

How long do plastic cards last?

Plastic cards generally last for 4-7 times longer than paper cards, making them a great option for businesses seeking lasting impact.

Can I customize my plastic cards?

Yes. You can customize your plastic cards with a variety of finishes, coatings, inks, and features such as barcodes and magnetic strips.

Mistakes People Make

When it comes to designing and printing plastic cards, businesses often overlook some important details. For example, many businesses neglect to consider the quality of the plastic and the inks they are using. In addition, businesses often overlook the importance of having a captivating design that will help grab the attention of potential customers.

Best Practices

The best practice for printing plastic cards is to choose the highest-quality materials and inks you can afford. Additionally, make sure to spend plenty of time creating a captivating design that will help make your product or service stand out from the competition. Finally, choose a printing service that offers great customer service and fast turnaround times.

Conclusion

Printing on plastic cards offers a wide variety of benefits that can't be found with other printing methods. From increased durability and cost-effectiveness to unparalleled design flexibility, plastic cards can help you maximize your marketing potential and get your message out there. By following the best practices outlined above, you can ensure that your plastic cards make the greatest impact possible.